America has the largest pickup and used pickup truck market in the world. It is followed by Thailand. It is said that America has a special kind of attachment to pickup trucks. Pickup trucks are supposed to be a sign of manliness and are often seen as attractive if one is driving a truck around. Many celebrities are often seen in trucks while on their personal properties. It has been depicted as this sign of manliness in various movies that were released in the United States.
Pickups are especially popular in Texas. 14% of the entire pickups of America are in Texas. Many times a pickup maybe mentioned as a Texan Cadillac and even pickup companies try to exploit the popularity by coming out with special editions with Texan names for the trucks. The used pickup truck market is just filled to the brim.
The market is very stable and hardly faces any problems. The only time the pickup truck market had faced a problem was during our recent economic turmoil, the recession. Otherwise, there is no lack of want for pickups in the United States of America. It is not only America though who is interested in pickups. They are also popular in Europe, china, Thailand, South America etc., so, it would be just to say that pickups of some form or the other are famous worldwide. In America pickups are so loved that if a pickup has come to a point in which it can’t be owned anymore, it is still kept. This is to make use of the various parts within it that might be useful later. Large pickups have a greater demand than smaller, compact pickups. However, due to the raise in gas prices the market seems to be falling.
The gas prices have affected the market a lot. However when there are vacations, the market will go back up. This however, will do little as the vacations will not last long and the used pickup truck market will drop again. Companies are trying to think of strategies to face this situation as gas prices are not expected to go down.